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Fashion and Our Planet: The ‘Deconsumerism’ Trend

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To mark 30 years of France’s Maison Mode Mediterranée, fashion designers and industry partners are looking ahead to the future of the sector. But before they consider replacing humans by artificial intelligence, up-and-coming brands have to get to grips with the daily challenges of running a label. The French company Atelier Bartavelle is a champion when it comes to sustainability, reviving local crafts from Mediterranean countries and providing a good example for other brands to follow.